Pareidolia

(/pɛraɪˈdoʊliə/, /pɛriː-/)

Pareidolia is the tendency for incorrect perception of a stimulus as an object, pattern or meaning known to the observer, such as seeing shapes in clouds, seeing faces in inanimate objects or abstract patterns, or hearing hidden messages in music.
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The Psychedelic Abstract

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Suminugashi (Marbling)